Internet marketing can be quite deterring with so many tools and strategies available. While ensuring that your business grows and sustains well over a period, you need to ensure that you use the right and viable strategy to win over audiences in the online medium. You need to focus on visibility, increasing sales, and revenues. Today, we will talk about the top online marketing strategies for small business that will help in the growth of your business online.
Strategy #1 – Empower your business with social media
It is no more about being present and active on social media in 2020. There is a lot more that can be done and needs to be done. You would be surprised to know that some businesses are thriving by simply creating and recreating the magic on social media. You have the choice to hire an experienced social media manager for the work or even do it yourself if you wish to save costs. From using the power of hashtags on Twitter to being active on LinkedIn and Facebook, there are many ways to connect with your audience and keep them engaged.
Strategy # 2 – Launch an Affiliate Marketing program
Brands that have products that can be sold by Affiliates should grab the opportunity to design and start a fabulous Affiliate program. Many individuals and businesses shy away from the power of Affiliates. Who are affiliates? They are your partners who can fetch you credible conversions and sales. This means that you need to use the right strategies to find such partners who can garner valuable leads and then convert them into sales.
You can organize a virtual event to launch the program. Use an invitation maker to prepare invitation cards and email or WhatsApp them to your potential partners. Do everything in your capacity to get like-minded people on board.
Strategy # 3 – Rediscover the power and reach of Email Marketing
What is the actual power of email marketing? With emails, you can reach people right in their inboxes. Market research indicates that emails can generate about $44 for each $1 spent by marketers.
The good thing is that with the help of modern technology, you can send personalized emails to your receivers. And, you can also segregate readers or buyers or visitors according to their behaviour and preferences.
Many organizations doubt the power of email marketing. However, the contrary is what is right. Emails provide you with the best and the easiest method to connect with your customers, whether they are your existing base or new potential leads.
Strategy # 4 – Drive organic leads using Search Engine Optimization (SEO) techniques
The power of SEO for online businesses to impact searches cannot be doubted. Did you know that more than 90% of webpages are never visible to people online? This is because these pages never reach the top page of search results ever. When almost 50% of online traffic is generated from mobile devices, and about 45% from the desktop; and nearly 67000 searches are conducted on Google every second, it is not a smart idea to ignore SEO.
Google and other search engines have their own set of SEO algorithms to boost rankings. There is on-site SEO, and there is technical SEO. There is mobile SEO, and there is also Local SEO. When you follow the optimization rules with precision, your site’s chances of being ranked high on the search result page is very high. The higher the rank, the better are the chances of getting clicks on your links!
Strategy # 5 – Paid Advertising
While SEO is the way to generate organic traffic, paid advertising is the way to push targeted traffic to your site. There are different platforms that you can use to work on your paid advertising strategy. Some of the common ones are:
- Google Adwords – This form is popularly known as PPC or pay-per-click advertising. In this case, brands pay only when there is a click on the sponsored link or the advertisement.
- Facebook Ads – Facebook Ads are inexpensive forms of advertising. One of the biggest aspects of these ads is that they are highly effective in getting you focused leads.
- YouTube Advertising – Advertising on YouTube is another effective method to reach out to your target market because of the basic fact that YouTube is one of the fastest-growing social media platforms.
Similarly, you can advertise on LinkedIn, use advertising methods and strategize on more such dynamic methods to reach maximum people. Use an ad maker, to create impressive advertisements fast and effectively.
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Strategy # 6 – Ensure your website is designed in an optimized manner
We all know that the brand website is the first interaction point between your brand and your customers. The essence of having your site designed and developed excitingly can do half of your work in getting across to your target buyers in the best possible manner.
A lot of factors determine how good or bad your website design is. The objective should be to enhance the user experience so that visitors feel a magical pull when they land on your site. Along with focusing on the front-end design, you need to take care of the backend technicalities seamlessly to provide an awesome user experience.
Strategy # 7 – Leveraging the power of social media influencers
We started with social media platforms and their wielding powers. In this context, you should look at using the power that social media influencers command these days. These influencers are common social media users that have risen to become celebrities today, all because of the way they connect with their audience.
Social media influencers are perceived, to be honest, and much more sincere in their feedback and reviews about products and services. This is why brands should look at working and associating with social media influencers in their niche and industry, to achieve a broader audience base with credibility.
These are a few of the top strategies to do your online marketing strategies for small business in the right manner. However, it is by no means a comprehensive list. Brands should go about discovering newer strategies and ways to create enhanced connectivity with their audience online.